E-mailed to me from Kenyatta who writes: "ITVT is THE newsletter for all things interactive television". Here is a snipit of the interview with Josh from Akimbo, the TV over IP set-top box:
[itvt]: How well is Rocketboom doing?
Goldman: I think it's currently our second or third most popular content provider out of our 140 or so channels, and it's close to reaching the top. Lately, TCM and iFilm have been numbers one and two on our service. What's amazing about Rocketboom is that it's sticking, too: it isn't just people trying it once and deciding it's not for them, it's generating daily downloads. People are watching it every day.
[itvt]: Why do you think it has done so well?
Goldman: The only conclusion I can draw is that people are looking for new and offbeat types of entertainment, not just entertainment from the big brands. This is the same phenomenon that has resulted in blogs and in podcasts. Rocketboom doesn't really have much brand recognition, unless you're really into videoblogs, but when you see it on your TV, when you can lean back and watch it, I think that levels the playing field. I think people maybe see it as a "twenty-something" version of the Daily Show or something. It's very well done and usually makes you either laugh or think, sometimes both.