+Democratization of the moving image synopsis (in case you didn't know)
When mp3.com rolled out and the Rio player was released, the entire medium, audio, became democratized over night. Prior, wealth, experience and greatness was worthless up against the elite "industry" control over promotion and distribution.
Before, musicians made $1mil+ or they were in debt - there was almost no in-between. Now, musicians can afford to create, promote and distribute their work on any level, bypassing any or all of the traditional, closed gate roads.
Now is the that time for the moving image. The tools? Cheap. Distribution? Instantaneous. Promotion? Free on a global level and especially? This year, the audience is finally here.
But there is a big difference between audio and video, in terms of this democratization: People have always had access to sound, even when poor and unfortunate. Peasants had musical instruments. Voices have had words. The audio medium has been building on itself creatively for millennia. Creativity in music can build with imagination alone - just sing.
Yet with the very recent medium of the moving image, only the elite few have actually created. Prior to now, there was no access to the tools.
Suddenly, as if overnight, more people are creating with the moving image. Suddenly, because there is room for everything, there is more to be seen. This is the real boon. And because so few have created before, there has been little innovation in applied use and format. The most powerful medium in the world for so many causes and reasons, the moving image moves hearts, ends wars, and transcends human time. It's effective escape. Its an equally shared experience. It's a revealing form of communication. And no one has been doing it until now. And what has been done has not been seen.