"Are Apple's $1.99 Video Downloads Doomed? February 16, 2006 : Rocketboom may be on to something. According to a recent report, consumers prefer commercial-sponsored on-demand video content to paying $1.99 for programs without commercials by a greater than three-to-one margin.
"Video downloads for $1.99 will have limited appeal. Consumers will grow tired of having their credit cards charged $1.99 every time they download a rerun of CSI," said Craig Leddy, an analyst with the Points North Group research firm.
When asked if they missed their favorite TV show and could watch it online or order it through cable or satellite, 62% of survey respondents said they would prefer getting it for free with commercials, versus 17% who chose paying $1.99 without commercials. 21% are undecided.
In the demographic of consumers aged 18-34, 68% chose free, ad-supported versus 26% favoring pay, and only 5% undecided. . ."
it´s obvious that users, being asked if they favour small ads to getting checked on a credit card answer that they take the first option. i´m not sure, wether the phone survey is the most valid method to get a clear momentum of all users interest. and they are not saying anything bout the representativeness. would be intersting to see their survey design... it´s also a question of the learning curve on the new, self controlled media experiences. and surely it´s dependend on the piece aof content and on payment methods.
i think the most useable finding out of this short information so far is this:
"...any advertising must fit the unique characteristics of on-demand video, the Internet, and portable devices and not impede consumers' viewing experience. "In time, consumers will see a mix of free, ad-supported, pay-on-demand and subscription options."
agree fully to that one...
Everybody is GOD of himself...because you r responsible for your career movement....If it is going in wrong way...you have ti guide your self towards right track. If you can't do it, then let the world impose each and everything on your head...and that too on their wish. So come and join us to be master of your life. Register yourself with www.enbloc-system.net/00103bg.html. We wish everybody GOOD LUCK for coming future.