Here is an update for those who do not watch regularly or for those who are new:
We recently put up a sponsorship page which gives a rundown of our current rates.
Since we first auctioned a week of ad space to TRM, we sold another week almost identical in nature to Earthlink. Recently, we completed another sale at our currently published premium rate (double in size). This third account is currently in production and will be released soon.
We have 5 more contracts in development with terms and about 15 optimistic bites that I haven not had time to initiate a response on.
Because we also create the content ourselves for the advertisers, it takes some time to complete. In order to fully understand the advertisers objective and also get them to be happy about it - and the various bureaucratic levels of media buyers, legal, branding, etc. - it's taking a few weeks or even a month or more to complete, after what can be a month of negotiating to close a contract before any of the production can even begin.
This has allowed us to expand into creating a system for handling the flow of this new work. Mario had been managing the creative, we now have two editors, a full-time office manager, Amanda's brother Andrew is interning all summer and we are looking for an ad sales person to manage all of this stuff.
Had we taken venture capital, I think we could of developed this much faster, but we are doing okay skipping that part and the two of us remain in complete control of our company. Perhaps in a few more months, after a few more sales, we will start to roll and eventually have ads running on all days.
Or maybe in the future we will decide to take a hit and not run ads some days because we could afford to.
Or maybe some brilliant as sales company already established will come woo us into an enticing collaboration and we wont need to worry about the business of ad sales (when I say "we", I mean me and Amanda specifically as we would rather continue to stick to producing).
While it certainly is fun to say "Lookout Rupert!" that massive, elitist, single-handed, conglomerate media power is on the decline and the possibilities for media startups like Rocketboom are very positive.