Thank you world! I hoped Rocketboom would come back - I could always see the light at the end of the tunnel but I could not see the transition. This was the most difficult and uncertain time of my life and now exactly two months later, I am so happy to say, by my own standards, RB is Back in Black.
A few outstanding points:
Out of 53.1 million blogs being tracked by Technorati, Rocketboom is in the top 100 (#72 at the time of this post).
According to Alexa, Rocketboom is now a 5 star site currently ranked at #5842 out of all sites [a little low on msm press mentions, see below].
According to feedback, we have radically increased our female audience.
The word 'rocketboom' has 4,380,000 links in Google.
Out of 528,000,000 links in Google for 'andrew' I'm #7!! WTF!!!???
And below is the main indicator that I'm the most excited about, internal stats for video files.
KEY: Ignore the green, its all over the place for all kinds of reasons.
Setting aside numbers (around 300,000 - 350,000 video d/l a day), I'm mostly interested here in the before and after.
Amanda quit on July 4th and then released an untruthful, unbelievable story that obviously accounts for the main spike. Note to self: refrain from further commentary.
Should I have refrained though? If I could have done things differently, I would have changed one major thing: At one point, Scoble and Furrier suggested that I hold a formal press conference to explain everything that happened, while also releasing the news with Joanne, just before we relaunched. At the time, the idea sounded awkward to me - like the press would all just come over if I called them? where? to my apartment? I have never even sent a press release before (in the last 2 years, Rocketboom has never reached out like this beyond a couple of emails). We've only just dealt with incoming. I wish I would have had a press conference. That might of saved me a lot of strife because not only did Amanda quit, she tried very hard to destroy me and Rocketboom in the process of her departure (another indicator that the storm I made it through was no easy task and why I should have explained everything at the time - the stuff that lawyers are working on now).
Nevertheless, even without changing the past, I have arrived at a sense of security as reflected in the graph above:
By the end of July, all of the news had died. Through the last part of July, the entire month of August and through even today, Rocketboom has only been mentioned in the main stream media once.
When looking at the blue bar for August then, compared to the blue bar for June, I can see that with no press we have just barely surpassed where we left off in the height of our press (RB had just recently been featured with full page stories in Rolling Stone Mag, Wired Mag, Business 2.0 Mag and we were turing down press calls daily, for instance).
Thus, unlike all of the MSM press which was fueling our audience I'm seeing that now, on the flip side, it is really the audience that is fueling Rocketboom entirely, just by watching and coming back again. AWESOME! THANK YOU!!! And thanks especially to all of you who came out of the woodworks to show your support and help me through this, I needed it big time, I had no idea what to do.
This past month we have also undergone major organization, we have a hard-core financial team member, we have added two more full timers, we have a studio in Chelsea (more on all this soon!) and I'm finally standing here having just taken a breath saying woh, we made it. And now we have a long way to go.