Out of 54.2 million weblogs tracked by Technorati, videoblogging representation in the top 100 chart has gone from zero to four in the last two months. . .and it's climbing.
In so many ways, Technorati is an indication of the source of chatter. For better and for worse, it's referred to as "authority". At least it's fair to say the top weblogs on the list are generating the most incoming links by other bloggers, an indication of being the source, or inspiration, for the most talked about information.
After a long steady build, hovering right at 100 in June, Rocketboom has remained in the top 100 in Technorati for the last three months.
Michelle Malkin has leveraged the audience from her weblog positioned in Technorati at #12. Scoble will soon do the same, likely in record time. Several more of the the top bloggers are using video within their current sites as a supplement, including Make.
This is a very big indication that the reach for consistent, entertaining, informative, independent, short-form video is on the rise. [*note, mainstream media projects are no where to be seen on or near this chart].
Now consider that Ask A Ninja is YouTube popular as well, and iTunes popular, which obviously extends the reach a great deal beyond the blogosphere (or whatever you call it these days).
The message is quite clear with regards to "reach" of information, when presented in visual form.
If popularity < visual, is visual > authority? Perhaps unwittingly. People seem to be responding to the video format. This could be offsetting tried-and-true authority based on factors related to the effectiveness of the media itself. An indication that "authority" is even more confused with "popularity", or "delight".
In any case, it was the tried-and-true bloggers with established authority that allowed for the rise of the new, even creating it themselves.
Surprisingly, bloggers now appear to be the late adopters in lifting up and partaking in this medium. The biggest spike was the introduction of the video ipod and TiVo over i.p. almost a year ago:
Now is still your wonderful window of opportunity to take this up if you so desire. The field is just as wide open as ever.