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Podcast and Portable Media Expo
Thanks again to Tim for having me a keynote yesterday at the Podcast and Portable Media Expo. This was definitely the event of the year for me in terms of meeting so many of the faces that have played a large part in the progressive history of the medium. Also, it was awesome to see and meet so many people that were using the medium effectively for the sake of providing super niche content.
It's this aspect of niche content that is so important - now we can finally have media that is personalized and much better suited to our individual tastes and desires.
With regards to my presentation, I feel as though I tried to tackle too many subjects all at once. As a result, the talk was not as effective as it could have been. It would have been much better if I had honed in on just a couple of topics.
I mentioned at the end of the presentation that I would post up some additional information, so here ya go, this is really what I wanted to spend more time discussing:
Justification for high advertising cpm online
3 effects of media: entertainment, information, belonging
Posted to internet_culture by Rocketboom on
October 1, 2006
12:49 PM
Comments:
+ Nab
I disagree with your assertion that "a sense of belonging and ownership with the content" is what gets people involved. This may work for a few cerebral types, but I think a lot more people get involved when they feel like they're part of a community. When people participate they are usually looking for a social (or commercial) payoff.
Building community is a much bigger thing than just inviting suggestions or comments or letters-to-the-editor. It's harder than that.
Posted: October 2, 2006 3:17 PM
+ Drew
Nab, I disagree that you disagree. This message was geared towards an audience of other podcasters and online content creators. Via any number of particulars, my assertion is that a sense of belonging is more possible now and the community that may emerge is important.
Posted: October 2, 2006 6:15 PM
+ Nab
Well, I guess I can agree with that. A feeling of belonging and community can be a wonderful thing. Y'know how people talk about web 2.0 and what it means? Well to me web 1.0 was about how everyone could expose their thoughts and ideas to the world. They could entertain, they could inform. And it turned out lots of people have "content".
And to me web 2.0 is people paying attention to each other, communicating and colaborating via the internet. In web 1.0 you were separate, in 2.0 you are part of the crowd.
Posted: October 3, 2006 11:00 PM
+ Albert
andrew, yeah sure the portable expo presentation was a bit all over the place, but look at it like Johnny Appleseed, you planted so many great ideas and concepts, that the auidence is now following up on. If it was so focused it would be have been corporate-speak or me-speak which may have been easier to follow, but no action items after the presentation. Nice work, thanks
So now to the action item. Do you believe the audience of a specific podcast should be described in the traditional demographic sense, age, gender yada yada yada or should it be more of a psychographic profile and forget the numbers?
PS - love the refugee episode of Rocketboom.
Posted: October 4, 2006 1:04 PM
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