The fact that Comscore surveyed only a couple of hundred people to determine the metrics doesn’t make sense to me. I understand how these polls can be somewhat accurate in politics – they involve historical data – but I just can’t wrap my brain around extrapolating this study to such a large scale.
Why can’t Radiohead just say what it is? If they want to be helpful to their industry, they should give a report. If the report was good, it would seem positive. If it was bad, it would still be helpful for other bands to know.