“Molson is among those wading into the uncharted territory.
But it stepped over the line of acceptability with its Facebook campaign, said Joe MacDonald, dean of students at St. Francis Xavier University and one of the administrators who complained to Molson. “It’s cheap marketing,” he said. “I’m concerned about Molson’s lack of contrition.”
Mr. Devins said Molson ditched the contest Friday afternoon after complaints, and published criticism, from university administrators and student groups.
“We promote responsible choices and wanted to be pro-active in responding to concerns expressed from a number of different audiences,” the company says in a message on its Facebook page.” – Link.