NPA Outdoor operates over 500 street level billboards in NYC ranging in size from approximately 4’x4’ to 50’x12’ all of which are said to be illegal.
The group mapped out and targeted locations around New York City.
On Saturday April 26th, 2009, the NYSAT (New York Street Advertising Takeover) siezed approximately 120 billboards around midtown Manhattan by painting the signs white, and then adding their own art to the space.
When the police and other authorities questioned the group’s activity, a decoy work order was proven effective.
Expanding curatorial responsibilities in the city.
The complete interview available on Rocketboom: